The coffee industry is full of buzzwords and terms relating to how coffee is bought and processed, including “direct trade.” But what does that term actually mean to us?
The Socii Network
For Socii Coffee, the term “direct trade” describes a close network of Socii staff and coffee growers, processors, and roasters that fosters healthy livelihoods and communities.
To maintain this network, our company not only purchases beans from Honduran farmers but also develops year-round relationships in their communities. Our staff works with producers to promote and teach improved agricultural practices. Better practices produce better beans, which means better quality coffee for our customers and better income for producing families.
If your company wants to become an active part of this network, contact us to learn more about our community initiatives or tip the farmer below.